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Squamish Excellence: Media Training Workshop
February 14 @ 1:00 pm - 4:30 pm
Brought to you as part of Squamish Excellence, a partnership with the Squamish Chamber, District of Squamish and Tourism Squamish.
Learn the fundamentals of media relations to support positive relationships with media and deliver effective outcomes from interviews. The workshop will include activities to build skills and a media tips handout.
+Understand the world of media, how the news cycle works and media relations.
+Learn what makes a news worthy story & how to generate positive media exposure.
+Considerations for effective spokespeople. Tips and tactics for interviews.
+Overview of crisis communication protocols and dealing with tough questions.
+Tips and exercises for developing key messages.
Facilitator: Mickelson Consulting
Terese Mickelson, Accredited Business Communicator (ABC)
Therese Mickelson is an award-winning, internationally accredited senior communicator who has managed a wide range of media, public relations, marketing and strategic communication initiatives in the public and private sectors over the course of more than 25 years. She has a thorough understanding of local government, works extensively with local and regional governments and their communities, and is an experienced trainer and facilitator. Therese is also an instructor at the Justice Institute of British Columbia Bachelor of Journalism (Honours) Carleton University, Ottawa, Ontario Accredited Business Communicator International Association of Business Communicators (IABC)
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